Search results for " small world"

showing 4 items of 4 documents

Small world theory and the World Wide Web: linking small world properties and website centrality

2016

This qualitative paper aims to point out the incidence of small world characteristics in the World Wide Web. To this end, some theoretical implications of small world theory (SWT) are verified using information from focus groups and in-depth interviews administered to experts and users of the World Wide Web. The purpose of this study is to investigate whether it is possible to apply small world properties to online social networks while pointing out the key variables of website centrality in that context. Building on this, the paper traces possible contributions for better management of the World Wide Web in terms of the professional use of social media to facilitate information or product …

EngineeringWeb 2.0Context (language use)02 engineering and technologyWorld Wide Web0502 economics and business0202 electrical engineering electronic engineering information engineeringSocial mediaProduct (category theory)Small world theoryGeneral Environmental ScienceSEO.SWTbusiness.industryInformation sharing05 social sciencesSocial media marketingSearch engine optimisationFocus groupSMMSEOWorld Wide WebWorld Wide Web; small world theory; SWT; social media marketing; SMM; search engine optimisation; SEO.General Earth and Planetary Sciences050211 marketing020201 artificial intelligence & image processingWeb intelligenceCentralitybusinessSettore SECS-P/08 - Economia E Gestione Delle ImpreseWorld Wide Web; Small world theory; SWT; Social media marketing; SMM; Search engine optimisation; SEO.050203 business & managementInternational Journal of Markets and Business Systems
researchProduct

Facebook as a Small World: a topological hypothesis

2011

Facebook is becoming a pervasive entity as its social, cultural and media ramifications grow deep and entrenched in our daily life. Its nature of a complex system of interactions, bearing a strong similarity to networks built through individual choices and systems shaped by evolu- tionary pressure, makes it an interesting target for research. Scale-free Small World networks, recently popularized by Barabasi, are a topological class pertaining to both these domains, whose members have resilience to disruption and short intermediate connections between nodes. In this paper we show that the topological structure of a specific subset of Facebook, gathered using data from a self-report online qu…

Settore M-PSI/01 - Psicologia GeneraleClass (computer programming)Small-world networkSettore INF/01 - InformaticaWeb 2.0Computer scienceCommunicationmedia_common.quotation_subjectCounterintuitiveTopologyComputer Science ApplicationsHuman-Computer InteractionWorld Wide WebFriendshipSocial networks Facebook Web 2.0 Small World networksSimilarity (psychology)Media TechnologyResilience (network)Strengths and weaknessesInformation Systemsmedia_commonSocial Network Analysis and Mining
researchProduct

THE COMPLEX, YET SMALL WORLD OF GLOBAL MULTINATIONALS – INSIGHTS ON SOME APPARENT PARADOXES

2013

Globalization, as it is today, shapes a complex, networked world – that embeds all the features (both vantages and liabilities) of a complex adaptive system. Being one of the biggest networks that define this world, the system of international business – characterized by diversity, (nondeterministic) interconnectivity and uncertainty – is also characterized by the small-world syndrome. Global multinationals are the best supporting agents in order to dismantle the apparent paradox of the complex, yet small world (and others like it).

globalization complex world small world global multinationalsStudies in Business and Economics
researchProduct

Social network analysis and political phenomena: a contribution to the small world theory

2014

social network analysis network science diffusion models small world theory political participation gender big dataSettore SPS/07 - Sociologia Generale
researchProduct